BeFootball expands to Miami to accelerate its international growth

The opening of a new office in Miami strengthens BeFootball's international strategy at a pivotal moment for the sports, technology and entertainment industries. 

The football world is looking towards the United States 

The FIFA World Cup 2026™ will mark a turning point for global football. With the United States serving as one of the host nations, the industry's attention is shifting towards a market where sport, innovation, technology and new forms of entertainment converge. 

Against this backdrop, BeFootball is taking another strategic step in its international growth by opening a new office in Miami, a city set to play a leading role in the years ahead. 

More than a geographical expansion, this new presence reflects a long-term vision: to be where the next opportunities for immersive sports will be created. 

Miami: a hub for sports innovation 

Miami has established itself as one of the world's leading hubs where sport, technology, investment and entertainment come together. 

The city brings together clubs, leagues, brands, technology companies, investors and creators who are shaping the future of the global sports industry. 

The upcoming FIFA World Cup 2026™ will further strengthen Miami's position as a center for new partnerships, projects and football-related initiatives. 

For BeFootball, becoming part of this ecosystem means being present where many of the conversations that will shape the future of the industry are already taking place. 

A strategic milestone for BeFootball's growth 

The opening of this new office represents another milestone in the company's international expansion strategy. 

Having a permanent presence in Miami will enable BeFootball to strengthen relationships with strategic partners, explore new business opportunities and expand into markets with significant growth potential for Virtual Sports® and immersive experiences. 

The goal is to continue building a global ecosystem where sport, technology and community evolve together. 

Ready for the next generation of football 

The football industry is evolving towards increasingly connected, digital and immersive models. 

At BeFootball, we believe innovation is not only about developing new technologies, but also about being present where opportunities arise to apply them and create meaningful impact. 

Our arrival in Miami is part of that commitment to driving new ways of competing, training and connecting with fans, clubs and sports organisations around the world. 

A global vision with a local presence 

As the world's attention turns to the United States, BeFootball continues to strengthen its international presence, contributing to the development of immersive sports from one of the world's most influential markets. 

Miami represents far more than a new location. 

It is a meeting point for innovation, talent and opportunity. 

And from today, it is also part of BeFootball's future. 

Discover how BeFootball is shaping the future of immersive sports 

International expansion is another step forward in BeFootball's mission to connect technology, sport and entertainment, creating new ways to experience football. 

Follow our Newsroom to discover the latest projects, partnerships and innovations shaping the future of Virtual Sports®.