A new commercial asset

BeFootball is the immersive football infrastructure. Proprietary software, operational activations, and a new sponsorship category that generates new rights, ready to enter the market.

Proprietary technology. A new category. New rights.

BeFootball has built the software and infrastructure that allow football to activate a new immersive layer.

Proprietary software

We design, iterate, and operate our developments for full product control.

New rights

Each activation generates sponsorships, licenses, and long-term marketable rights.

New category

The new immersive layer that no competitor has built yet.

Four activation models.

Agencies And Events

The most distinctive activation they can offer today. Unique technology. Football as anchor. Guaranteed wow effect.

Brands

Connect your brand to an immersive football experience that no competitor has built yet.

Football industry

Clubs, leagues, and federations integrating immersive technology into their ecosystem.

Institutions

Federations and governing bodies building the next layer of the sport.

Agencies And Events

The most distinctive activation they can offer today. Unique technology. Football as anchor. Guaranteed wow effect.

Brands

Football industry

Institutions

We've spent 17 years building what football is only now discovering.

BeFootball is part of wowinX, a group that has been iterating in technology and football since before the XR market existed as a category.

We provide the infrastructure. You bring the audience. Together we create exclusive rights.

We create the only immersive sponsorship asset that leaves the stadium, travels with the customer, and activates wherever needed.

BeFootball provides the technology

Proprietary VR software
Category operating system
Unique experience assets
Full operational support
Real engagement metrics

Club/Federation provides the audience

Global fanbase, territory, and audience
Football legitimacy
Network of partners and institutions
Own physical spaces
Rights over official content

The result is new rights

A new sponsorship category
Monetizable derived rights
Measurable engagement from day 1
Inventory that didn't exist before
First-mover position

We sell activation. We build category.

Every activation we close builds, in parallel, a proprietary layer with new rights that will be monetised steadily. First the cash. Then the asset.

Annual operating licence

BeFootball in your stadium. No upfront investment. No sponsor required. Operational from day one. Test, validate and monetise before committing.

Official immersive category

A new sponsorship category integrated into the club or federation's inventory. Season-based assets. Derived rights in every operation.

Activation licence

The most differential activation available today. Ready to set up in any physical space. No proprietary technology investment required.

Television made football a global industry. XR makes it a global experience. BeFootball builds that transition.

Every time football changed dimension, it changed industry. The window to organise the next dimension remains open. Measured in years, not decades. The first to activate defines the category.

THE PLACE

You had to be there.